Shine Online

Trainer: Becky Baker, Sophia Gruner, Howard Lettinga

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Increase brand loyalty and business results

Are you a business professional? A marketing professional? A team leader? Social selling is the powerful new tool to generate more more business and employee engagement. Research shows that people trust people rather than brands. That's why so many companies are investing in employee advocacy on LinkedIn. In our Shine Online training, we inspire your business professionals to stand out on the web. Skills and inspiration to build their online reputation and professional network, position themselves as thought leaders and attract new business through social selling. 

SHINE ONLINE

The power of people customers can trust

Increasingly, customers want to know the people behind your brand. When your employees shine, it helps your company shine in the market. In Shine Online, your business specialists and subject matter experts develop their authentic tone of voice and learn to provide credible and relatable content.

SHINE ONLINE

Engage online and attract new customers

The numbers prove it 

  • Leads from employee advocacy are 7 times more likely to close than other forms of leads (Marketing Advisory Network)
  • Leading social sellers on LinkedIn create 45% more opportunities and are 51% more likely to achieve quota (LinkedIn research)

SHINE ONLINE

Presenting your expertise online

In Shine Online, we inspire your business professionals and help them:

  • Gain confidence to post on relevant topics and reach out to worthwhile contacts
  • Connect and engage more effectively with prospects and clients
  • Cultivate leads and accelerate sales cycles

Want to get a feel for Shine Online training?

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A practical and highly interactive training

In Shine Online, we work with multiple trainers in interactive, online breakout groups. Each participant receives individual feedback and leaves the training with their new personal LinkedIn headline and a social post. It’s a practical approach that delivers immediate results.

The Shine Online main topics

  • Enter the Social Zone: introduction to the world of social selling
  • How to engage with power commenting
  • How to write your power headline
  • How to write a power post
  • Practical tips, tricks, do’s, don’ts to shine online 
SHINE ONLINE

Designed for busy professionals online

Shine Online is designed for busy professionals who want immediate results. It’s a concise two-hour online training that uses their time wisely. They log in from anywhere. Two hours later they leave with new knowledge and motivation to engage online and increase business results with social selling. 

An excellent team-building exercise

This workshop This workshop is suitable for groups of up to 15 people. An excellent platform to give your sales, marketing, business specialists, subject matter experts and leaders an online skills and energy boost in just two hours. 

What Shine Online participants say

“The Shine Online training by Noblahblah was an interactive and effective session, including personal feedback, support and small group exercises. Our global teams learned how to engage with their LinkedIn network through relatable and value-creating communication.”
Pamela HymanMarketingdirecteur bij Philips Capital
“The content was presented in an exciting way and with a pleasant lightness, so that the interest for one's own social media presence was awoken.”
Anonymous
“We found the workshop very valuable with lots of tips and tricks to implement directly. A great start for further development of our engagement online. It was super to see the level of involvement from everyone and we had great discussions during the breakout sessions.”
Ilse GoormanMarCom-specialist bij AGCO Finance
“Very good and interactive training with valuable takeaways for your daily interaction on digital platforms.”
Anonymous
“Very good training with hints and tips, it’s all about making the time and having the confidence to interact more openly on the platform.”
Anonymous
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SHINE ONLINE

More Shine Online options

Wekelijkse sessies van 1 uur zijn een effectieve manier om snel online sociale verkoopvaardigheden te vergroten voor een team, belangrijke gebruikers of zeer gemotiveerde merkambassadeurs. Lees meer door op de titel te klikken!

 

Shine Online Half-day Workshop

Extensive training to improve your LinkedIn profile (headline, About and other sections), engaging with your audience and writing a post.

 

Follow-up sessions

One-hour group follow-up sessions to stimulate participants to keep engaging, to refresh their skills and exchange learnings.

One-on-One coaching

Tailored coaching program to rapidly increase the impact of high-visibility executives, key subject matter experts and brand advocates.

I want to start shining online today!

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About the trainers

Becky Baker - Personal Branding Trainer & Executive Coach

Becky is inspired by people who want to use their talents to the full and help make the world a little better. She is enthusiastic, sincerely interested, and listens between the lines to help people and companies uncover the heart and soul of their stories. She’s also an experienced marketing & communication specialist for Dutch multinationals.

About the trainers

Howard Lettinga - Executive Trainer for Leaders

Howard has over 30 years’ experience as a corporate communications professional. He is also the curator and former senior speaker coach at TEDxVenlo. He loves working together with smart, ambitious people to find the ideas, stories, sentences and words that make a great presentation.

About the trainers

Sophia Gruner - Executive Trainer & Coach

Sophia believes that anyone you meet can teach you something. And that works both ways. Because Sophia is an energetic and charismatic trainer and advisor. She likes to guide people in developing their intercultural communication skills.

For more than 10 years, Sophia has worked in diverse international projects. She has also coached, taught and supervised many aspiring professionals.


Shine Online Masterclass 6 Weken

Consistentie is één van de sleutelelementen voor succesvolle LinkedIn-communicatie. Het doel van deze Masterclass is om de groep te ondersteunen in het samen leren en groeien zodat ze comfortabeler en zelfverzekerder worden in het delen van content op LinkedIn. 

Wat kun je verwachten tijdens de sessies:
  • De trainers presenteren meer gedetailleerde informatie over een specifiek onderwerp. 
  • De groep deelt hun vooruitgang in het behalen van de wekelijkse uitdaging. 
  • De groep kan vragen stellen en brainstormen over ideeën voor content.
  • De groep krijgt een huiswerkopdracht en een wekelijkse uitdaging. Reserveer 1 uur per week voor de opdrachten om het meeste uit de Masterclass te halen. 

7 uur les, intensieve coaching en plezier, en nog eens 5-6 uur zelfstudieopdrachten. Daarna ben je klaar om online te schitteren en om je thought leadership en merk op te bouwen. 

  • Betreed de social zone: een korte introductie in de wereld van social selling 
  • Zet de kracht in van powercommentaren
  • Schrijf jouw power headline
  • Power post interactie 
  • Krijg laatste tips, trucs, do’s, don’ts om online te schitteren
  • De waarde van het opbouwen van relaties
  • Hoe kun je LinkedIn berichten gebruiken om in contact te komen met je netwerk. Geen verkoop!
  • Wie moeten we volgen en relaties mee opbouwen?
  • De kracht van een persoonlijk merk: online en offline
  • Deel en krijg feedback op je LinkedIn About
  • Eenvoudige manieren om content te creëren die betrouwbaar, geloofwaardig en authentiek is
  • Sjablonen om goede inhoud te creëren: leer me, vermaak me, zet me aan het denken, begrijp me
  • Ideeën genereren voor inhoud
  • Denk aan jouw publiek. Wie moet er in je volgersbestand zitten?
  • Welke persoonlijke thema’s kunt je gebruiken om jouw geloofwaardigheid op te bouwen?
  • Deel en geef feedback op persoonlijke thema’s
  • Wat zijn kenmerken van goede thought leaders op LinkedIn?
  • Voorbeelden bespreken van goede thought leaders in jouw omgeving