Trainer: Mark Hoogewerf
Once upon a time… A humble farm boy from a distant planet saved the Milky Way from a sinister empire. A pastor touched humanity's heart with his dream of civil rights and charity. A computer company founded by a commercial and a technical genius grew into the most valuable brand ever.
Every day is full of stories. With a morning coffee, before going to sleep, in a sales pitch, during a presentation, or on Netflix. Stories are an extremely powerful form of communication. Stories have settled wars, held religions together, elevated visionary entrepreneurs to pop stars. Stories are a magical weapon of communication for your organization - and especially for you.
You have those people who enthrall others with their story about their vision, company or innovation. Such as Elon Musk, Steve Jobs or Barack Obama. Legendary storytellers. Natural leaders. Born top presenters. Could you ever present like them? Yes of course you can! You just just need to pursue the storyteller's journey. Once upon a time… you write the history of your legendary future.
If you appreciate the importance of storytelling for effective communication, then you will enjoy this training. You are going to build your storytelling skills, from creation to presentation. How does that much-discussed storytelling work? How do you make a really strong story? A magical story about yourself, your vision, your strategy, your organization, your solutions, your project, your change process?
In this training you will be immersed in inspiration. You learn how stories work. You will work with story design to create stories that can be used for various communication channels, with a focus on presentations. We will inspire, create and present. We do that online or physically, whatever is allowed and appropriate.
There is a story for every person and brand. In practice, you only have one chance to make a first impression. You cannot fail in this training, so we will start right away during the introduction. How? That's a surprise.
What's the role of narrative communication? How are stories put together? What makes a story interesting and exciting? What happens in our head and body when we hear a good story? And how do those legendary storytellers actually do it?
Learn proven structures, models and methods. Design focused narrative communication with useful story design techniques. Have a lot of fun creating and telling stories. Again, it can't go wrong.
Of course you can share your creation with the group to enjoy it, give feedback and receive feedback. We do this with Crowd Coaching©, a technique developed by Noblahblah. It's fun and interactive, because then you learn faster and retain your new skills better.
You manage a company, department or project team, or are an entrepreneur looking for more distinctive character. You want to strengthen your personal effectiveness and communication skills. In your work you interact with customers, suppliers, press or other target groups. You want to convey concepts convincingly. All in all, you create a lot of content, for example, for emails, quotations, social media, marketing campaigns or presentations. Good stories are indispensable in your work.
This training is valuable for communication professionals, marketers, consultants, account managers, HR professionals, technicians, entrepreneurs, the self-employed persons and managers.
The group is 4 to a maximum of 10 participants. Small enough to get to know and trust each other, big enough to present in front of a group. The training is of course packed with appealing examples, exercises and useful tips and tricks.
Depending on the learning goals, development needs and availability of the participants and the physical and/or online implementation, we offer the training in the right modules. For instance:
Mark Hoogewerf loves stories. To him, the ultimate story is the legend: a time-traveling tale that connects dream and reality. Building living legends, now that’s what makes him professionally happy. Kick-ass stories about people and brands, that create memories and movement. He will help you write the history of your future - and present it authentically.
Mark is driven by passion and idealism. Is a proud father since 2011. Loves cars and other fast vehicles. As an inspiration junkie, he is open to wild ideas and devours mountains of science and fiction. Merge this with 20-plus years of expertise in communications, marketing, and management, and you have our visioloog (or call him a creative strategist, like several of his clients).