Strategic storytelling for leaders and visionaries

There are those who enchant people with their story about their vision, business or innovation. Like Steve Jobs, Barack Obama or Martin Luther King. Legendary storytellers. Natural leaders. Born top presenters.

They had a dream and made it a reality. You want that too. So take the storyteller’s journey – and increase your impact exponentially. Once upon a time… There was a future for which you wrote the history!

Getting things done from a vision

You have an idea, a vision of the future, a desire for change. As a manager, entrepreneur, innovator or expert. You want to share that vision with people, set them on course and get them moving.

Sure, you can provide hard facts, argue until you are breathless, use your hierarchical position. That all contributes. But what works in any case is to tell a good story well.

So that people are on board. So that strategy becomes living strategy. So that you make an impact together.

How does that much-discussed storytelling work? How do you create a really strong story? A magical saga about yourself, your vision, your strategy, your organization, your solutions, your project, your change process. Welcome to this training.

For whom?

You’re leading a company, department or project team. You advise and/or work with complex or strategic content. Or you are an entrepreneur looking for more distinctiveness.

• You want to strengthen your personal effectiveness, leadership and communication skills
• You have or are working on vision, purpose, WHY, policy development, business planning or project management
• You want to influence employees, stakeholders, customers, suppliers, press or other target groups
• You understand that good stories are essential for your work, your impact and your success

Suitable for: managers, communication professionals, marketers, consultants, policy makers, education professionals, HR professionals, entrepreneurs/freelancers.

Custom approach

Group training

This training is highly suitable for a group of 4 to 10 participants:

• The size of the group facilitates interaction, trust and cooperation
• Packed with appealing examples, exercises and useful tips
• Flexible implementation: depending on learning goals, needs and availability

1:1-coaching

Prefer an individual program? No problem. Completely in line with your ambitions, qualities and development needs.

Formats

Possible formats include:

• 1 or more live training sessions with homework
• A series of 2-hour online sessions with assignments in between
• Hybrid live/online sessions
• Thematic modules (for example, introduction to storytelling, deepening and application)

What does it deliver?

• A focused strategic story that you can express authentically
• Practical experience thanks to “storydoing” and practicing with direct feedback
• Understanding of narrative concepts, story structure and storytelling techniques
• A set of directly applicable tools for your (leadership) communication mix
• Expansion of your professional soft skills arsenal
• Practical experience to apply storytelling in your daily work practice
• Inspiration for even more target (group) oriented stories