Storytelling For Tech Professionals

Does your story bring technology to life? Or does your audience’s attention slowly die?

The tech specs are spot on. Your solution is perfect. But your audience doesn’t catch on. Even worse, they zone out. Why? Because it needs a great story. That makes people feel the message, understand the logic.

This masterclass enhances your subject matter expertise with powerful storytelling skills. Welcome to the #NoblahblahZone!

Let your expertise make the impact you deserve

In a world where attention falters, real and fake intermixes, and fiction becomes facts, storytelling is hotter than ever. And rightfully so.

Being able to design and express great stories is a personal and professional superpower. It enhances your communication. It makes your message relatable, understandable and memorable. It amplifies your expertise.

And it’s something you can learn. Because you’re human. So you’re a born storyteller.

Learning goal

Gain and practice essential know-how and techniques that make your ideas unforgettable.

The value you get

• Information with a soul: structure the right content right – and turn your explanations into a gripping story arc – keeping your audience hooked from start to finish.
• The nudges of persuasion: apply the fundamentals of rhetoric to influence your audience’s perception.
• Characters that affect: bring your message to life with relatable characters who make technical content human and engaging.
• Analogies that enable: from abstract concepts and complexities to understanding, using surprising metaphors and more.
• The power of “You”: turn information into relatable value by switching perspective.
• The stuff of legends: the need-to-knows about the principles and potency of storytelling.