Product Leadership Masterclass

Owning the Outcome from Roadmaps to Results
Trainer
A co-production by Koers&Koffie × Noblahblah
Date
11 June 2026 09:30:00 – 16:00:00
Price

€899,- excl. VAT / p.p.

Location
Evoluon in Eindhoven

When your technology is ready, but your story is not

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You don’t own the team. You are still expected to deliver the results.

This masterclass is for Product Managers, Product Leads and Heads of Product who are accountable for outcomes in complex organizations. Where priorities shift, dependencies multiply and agreement does not guarantee action. This masterclass focuses on what it takes to create movement, commitment and clarity in that reality.

What they don’t tell you about product leadership

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You define the roadmap.
You prioritize the backlog.
You align stakeholders.
And still, things slip.

Not because you don’t know what needs to happen. But because the people who need to move with you have their own priorities, their own pressures, and no formal obligation to follow your lead.

That’s not a framework problem. It’s the reality of leading without authority. And nobody prepares you for it.

Built for the organisation you actually work in

Designed for the moments where product leadership actually breaks down. Not the theory, but the conversations, the decisions and the moments where you have to make things happen without formal authority. You leave with tools you can use in Monday’s stakeholder meeting. Not concepts to file away

Real Product Leadership

We work with the situations Product Leaders actually face: shifting priorities, conflicting objectives, fragile alignment and responsibility without formal authority.

From alignment to commitment

This is not about better plans. It’s about turning agreement into action: across teams with different goals, pressures and incentives.

A distinctive combination

Koers&Koffie brings deep Product Management and strategy experience in complex technology environments. Noblahblah adds sharp expertise in persuasion, executive communication and helping ideas land with people who matter.

Your guides

A distinctive combination of Product Leadership and persuasion
Most Product Leaders know what needs to happen. This combination focuses on making it actually happen. Koers&Koffie brings Product Leadership depth. Noblahblah brings the ability to make ideas land. Together, this turns alignment into commitment and plans into results.

Xaviera Reynhout
Founder, Koers&Koffie
Xaviera brings over 20 years of experience in Product Management within high-tech B2B environments. She works at the intersection of R&D, Marketing and Sales, helping organizations translate complexity into clear direction and actionable product strategy. Her focus is on strengthening Product Management as a business function — connecting customer insight, performance data and strategic decision-making to real outcomes.
Howard Lettinga
Co-founder, Noblahblah
Howard is an expert in executive communication, persuasion and presentation. He helps leaders get results by making their message land — not just in content, but in how it is delivered. His work focuses on influence without authority, helping professionals communicate with clarity, confidence and impact in complex organizational environments.
Product Leadership Masterclass

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Happy customers

  • “This isn’t a typical product management course—by blending the content with a strong focus on communication, it delivers surprising insights.”

    Colette van Dijck

    International Product Marketing Manager Wide Format at Canon

  • “Thank you so much for the masterclass today. It was a beautiful combination of the tools and mindset that we as a product team truly need right now, nicely alternated with short and powerful exercises. A very strong morning.”

    Christophe Debrabander

    Manager Product & Engineering at Itho Daalderop

  • The Product Leadership Masterclass holds up a mirror to help you become more successful in product management through relatable scenarios. It was very valuable to me!

    Boudewijn de Graaf

Clients