Magnetic You: Get your impact seen, valued and remembered

You know your value. Now make sure others do too. 

In technical and complex environments, great work doesn’t always speak for itself. You may deliver outstanding results, but if others don’t see the value you create, or understand your point of view, opportunities can easily pass you by.

True visibility comes from being able to clearly express how your expertise makes a difference, why it matters and what you stand for in your field.

In this 4-hour Masterclass, personal branding strategist Becky Baker helps you connect the dots between your strengths, achievements and the impact they create. So you can communicate your value and perspective with confidence and credibility.

You’ll explore the more rational side of personal branding: turning your experience and insights into a powerful professional narrative that positions you as a trusted voice and thought leader in your domain.

What You’ll Experience

Through practical exercises, reflection and peer feedback, you’ll define and communicate your professional value in a way that’s authentic and impactful.

• Clarify your professional value
  Identify your key strengths, achievements and results. And learn how they create real impact for your company or clients.
• Translate expertise into outcomes
  Shift from describing what you do to explaining the difference it makes.
• Develop your unique point of view
  Define what you stand for in your industry and how your insights shape the conversation.
• Craft your magnetic value statement
  Write and test a clear, compelling message that communicates your impact and expertise with confidence.

You’ll Walk Away With:

• A clear value proposition that highlights your unique strengths and impact.
• A refined professional story that resonates with your audience.
• The confidence to speak about your achievements and results without feeling uncomfortable.
• A practical toolkit for building visibility and recognition in technical and high-performance settings.

This masterclass is for you if:

You’re a professional or leader in a research- or engineer-driven environment who wants to:

• Be recognized for your expertise and impact.
• Communicate your value clearly to stakeholders and decision-makers.
• Strengthen your reputation and professional brand.
• Position yourself for greater influence, opportunities or leadership roles.