Magnetic You: Build Trust & Influence

You’ve proven your expertise. Now it’s time to make it felt.

In technical and high-performance environments, expertise is a given. But influence, the kind that gets people to listen, trust, and say yes, comes from something deeper. It’s not just about what you know, it’s about how you connect.

That connection comes from your magnetic core, the passions, principles, personality and purpose that make you who you are. When you speak from your true self, people feel your conviction and trust your intent.

In this 3-hour Masterclass, personal branding strategist Becky Baker helps you unlock and express that core, so you can build visibility and influence that feel genuine, not forced.

You’ll explore the emotional side of personal branding: the beliefs, principles and stories that make you credible, memorable and trusted. Because when you communicate from that deeper place, people don’t just hear you… they resonate with you.

What you’ll experience

Through reflection, hands-on exercises, and peer conversations, you’ll learn to communicate who you are and what you stand for in a way that feels natural, confident and genuine.

• Discover your Magnetic Core
  Uncover your 4 P’s of Influence: Personality, Purpose, Principles, and Passions. These are the emotional drivers that shape how you lead, work and connect.
• Define what you want to attract
  Gain clarity on the opportunities, relationships and growth you want to draw in at this stage of your career.
• Shift your mindset to visibility
  Explore what holds you back from being more vocal, visible or authentic… and learn how to overcome it.
• Craft your magnetic intro
  Write and share a short, values-based introduction that captures who you are and why your work matters.

You’ll walk away with:

• A clear sense of your magnetic core — the inner drivers that make you authentic and influential.
• A personal story or introduction that inspires curiosity and connection.
• A confidence boost in expressing your ideas and values with clarity and warmth.
• Practical ways to build trust and emotional connection in technical and high-performance settings.

This masterclass is for you if:

You’re a professional or leader in a complex, technical or research-driven environment who wants to:

• Communicate with authenticity and emotional intelligence.
• Build trust and influence beyond data and credentials.
• Be seen and valued for who you are, not just what you do.
• Strengthen your leadership presence and human connection.