Storytelling for Leaders

How to use strategic storytelling to communicate clearly, build trust and inspire action
Trainer
Mark Hoogewerf
Date
16 June 2026 09:30:00 – 12:30:00

This training is also available in Dutch.

View Dutch training
Price

€199,- excl btw / p.p.

Location
Evoluon, Eindhoven

A masterclass that will transform your leadership communication

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You’ve got the position. But how do you get people moving?

Are you a born leader? Do you need to be? Or do you step forward where it matters and when it counts?

Whether you hold the formal rank, stand up for the people you care about, or are an agent of change, you are a leader. And you have a cause. But how do you rally people behind you?

Supercharge your leadership with the power of storytelling

Great leaders all have something in common: they are excellent communicators. And they all master the art of storytelling. That’s how Steve Jobs, Barack Obama and Martin Luther King made such an impact.

Whether you’re leading a team, driving change or aligning stakeholders, the ability to create and tell heartfelt stories makes you massively more effective.

It helps you communicate with clarity, build trust, and inspire action. So you get things done from a vision – like great leaders do. This live masterclass is all about strategic storytelling.

Enhance your strategic communication skills, from creation to presentation

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Learning goal: your vision into action

Use strategic storytelling to communicate clearly, build trust and inspire action.

The value you get

  • What inspiring visions are made of: Define and structure the core elements of your corporate or departmental vision, concept or strategy. You will use a real-life case from your leadership practice.
  • The mysteries and magic of good stories revealed: Understand the essentials of storytelling; discover what captivates and learn from the best.
  • Create information with a soul: Use story design and persuasion techniques to transform your content into a magical story.
  • Be your story, work on your living legend: Connect personal story aspects to that inspiring bigger picture.
  • Present and learn: Inspire your audience; get and give feedback via Crowd Coaching©.
  • Applied storytelling that durably strengthens your communication: Use proven methods and have fun – so you continue to benefit during your career.

Your Guide

Mark Hoogewerf
Storytelling freak & Managing Partner at Noblahblah
Some call him an inspiration junkie. He considers that a compliment. Mark believes that everyone can be a living legend. Helping people and brands create kick-ass stories makes him professionally happy. He’ll boil storytelling down to its practically usable essentials. Helping you to easily craft cool stories that work for you. To make your professionalism matter more.
Storytelling for Leaders

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Happy customers

  • Inspiring training; I now have so many ideas to unleash on my own stories and presentations!

    Xaviera Reynhout

    Product Management Consultant, Koers&Koffie

  • Very valuable session! I'm all for a world without blah blah blah! ;-)

    Lydie Smets

    Thought partner, BumbleB.tech

  • Communication is a craft, and Mark is a master. It's great to get inspired and to be able to apply it directly in my work. A key lesson: don't just do communication "on the side," but take the time to write a story. By getting into a more creative mode, interesting stories will follow.

    Lianne Vedder - van Dam

    Operational manager, Balans

  • A fantastic meeting that inspired me to rethink my communication. Tips, tricks and tools for persuasion, strategy and funneling from plan to promise. It was also great that we had a say in the content.

    Bas Giebels

    Team leader, SKOPOS

  • My lesson: think more outside-the-box in your communication. Experiment with an exciting story, sequence and surprise. It's great that Mark is open to suggestions from the group and modified the program to give us more theory.

    Dominique Stephan

    Corporate communications professional, Canon

  • What an inspiring morning! Highly recommended for anyone who wants to inspire others with their story. You'll learn how to create momentum with a story and gain practical (presentation) tools.

    Jenny de la Cousine - Dortmans

    School leader, SKOPOS

  • Great training without blah blah! Small, likeable group. Useful tips. Helpful ways to structure and build stories.

    Milou van Dael

    Educational coach, VISTA college

  • During the start-up fast track by BL.INC – the start-up and scale-up development program of Brightlands Greenport Campus Venlo – I enjoyed Mark's wondrous masterclass on storytelling and business pitching. The theoretical framework and tools provided not only resulted in a more compelling pitch, but also strengthened my self-confidence. Highly recommended!

    Kharim Pani

    Edigna / ALIA Irrigation Smart Grid

Clients