Persuasion Tip: Yes, and… Persuade

Try saying “Yes, and…” instead of “No” or “Yes, but…”

Want to be more persuasive? This simple shift, borrowed from improv theater, builds rapport, encourages collaboration and keeps conversations flowing.

Studies show that agreement fosters likability and influence—key ingredients to persuading others. Here’s how this technique can work for you.

The science behind “Yes, and…”

A study by Cialdini and Goldstein (2004) found that people are more likely to be persuaded when they feel heard and validated.

The “Yes, and…” technique does exactly that. It acknowledges the other person’s point before adding your perspective. This fosters trust, making them more receptive to your ideas.

Here are a few examples of how to use “Yes, and…”

Build agreement before redirecting.

Instead of contradicting someone’s opinion, affirm it and then guide them toward your perspective.

• Example: Instead of saying, “That won’t work,” try, “Yes, and if we adjust this part, it could be even better.”

Keep conversations open and engaging

A “Yes, and…” response invites dialogue, while a “No” or “Yes, but” shuts it down.

• Example: Instead of, “Yes, but we don’t have the budget,” say, “Yes, and let’s explore cost-effective options.”

Strengthen teamwork and collaboration

Use “Yes, and…” to make people feel valued and foster a cooperative atmosphere where ideas build on each other.

The Improv origins of “Yes, and…”

Improvisational theater thrives on “Yes, and…” because it ensures actors never block a scene. The technique keeps ideas flowing and prevents stagnation—just as it does in persuasion.

Persuade with agreement

Persuasion isn’t about proving someone wrong—it’s about guiding them toward your perspective. The “Yes, and…” method makes people feel heard, opening the door for real influence.

Try it, and watch your persuasive power grow.