Blog (EN)

Persuasion Tip: The Concreteness Effect

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Persuasion Tip: The Illusory Truth Effect

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Saving the universe in a pink shirt

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August – The Passion – when everything comes together, magic happens!

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The man on the coin and the oldest personal branding strategy in history

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Persuasion Tip: The Peak-End Rule

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Zebras and the inconvenient truth about communication trainings

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Persuasion Tip: Be More Expressive

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Be polite to your AI bot. It has nothing to do with the bot.

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Persuasion Tip: The Optimism Bias

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They tried to kill the rebel; they got a carefully engineered revolution

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Persuasion Tip: The Dilution Effect

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